freelance creative and strategy
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Lands End X Vogue

2016

Brief : Launch the first Canvas by Lands end collection in collaboration with Vogue.

Role : Creative

  Solution :   Our idea was to embody the idea of a blank canvas, and recreate situations in summer within a plain studio space, as if the models wearing the collection were literally creating and building their own summer out of props relative to different scenes - pool, meadow, sun and forest. 

Solution :

Our idea was to embody the idea of a blank canvas, and recreate situations in summer within a plain studio space, as if the models wearing the collection were literally creating and building their own summer out of props relative to different scenes - pool, meadow, sun and forest. 

 The campaign played out through a video and an interactive look book that lived within the Vogue website that allowed for users to explore the settings from the fashion shoot through scrolling functionalities, looping videos and stills.

The campaign played out through a video and an interactive look book that lived within the Vogue website that allowed for users to explore the settings from the fashion shoot through scrolling functionalities, looping videos and stills.

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