freelance creative and strategy
 The idea was to create a motion branding that showed the passion of the brand being released when the product was in use. This was done through showing a bold vivacious woman, opening the product at which point the light would switch to red and a heavy techno track would begin, when the product closed again this switched the colours back to normal and allowed for a tagline and call to action.

L.O.V TVC

2017

Brief : Develop the first TVC and motion graphics for a new cosmetics brand, capturing the passion and power of the L.O.V brand.

Role : Creative, Art Direction, Animation, Editing.

 The idea was to create a motion branding that showed the passion of the brand being released when the product was in use. This was done through showing a bold vivacious woman, opening the product at which point the light would switch to red and a heavy techno track would begin, when the product closed again this switched the colours back to normal and allowed for a tagline and call to action.

The idea was to create a motion branding that showed the passion of the brand being released when the product was in use. This was done through showing a bold vivacious woman, opening the product at which point the light would switch to red and a heavy techno track would begin, when the product closed again this switched the colours back to normal and allowed for a tagline and call to action.

We also had a great opportunity here to position the brand as an inclusive one, by working with a plus size model. This really fit with the direction we wanted to take the brand in, and also made the outcome even better, as you can certainly see her personality shining through.

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