The idea was to create a juxtaposition between that of beautifully shot, high quality food with a voice over written using controversial comments from youtube videos and online articles. This was brought together with a fantastic original music composition that leaves the viewer feeling unbalanced, tense, and ready to contribute their own opinion on the topic of food trends and where they are heading.
It was a pleasure to work with Verstärker on this from the beginning to end. Contributing from the concept stage, through development,production and delivery. My roles on this project were varied, even getting to try my hand at food design, with each of the plates created by the art directors during the shoot.