The idea was to create a film that showed the idea of violence going around and spreading, unless you stop it yourself. The film was shot constantly in motion, rotating slightly to the right to give the viewer the impression that the violence is in motion. Each scene was designed to represent a situation where anger could easily be passed on, the trick was to make each scene relatable and natural.
My role in this project was to concept and develop the film. Then work closely with the director during the shoot and the editor during the post production process to ensure the outcome had a emotional hook and a clear message.